Thoughts on Toronto marketing by Israel
The title of Toronto Star’s article is “Israel eyes Toronto for marketing test site.” Since, it is my blog I live in Toronto and am proudly Israeli here is my scoop:
It is about time: any successful business would not just hope that target audience will just get the message – they market to them. Country is no different and especially with a long history of misunderstanding like Israel.
I am not really sure why does Star mean by marketing in Toronto is just a test site. I think Toronto is one of the major metropolitan cities and Torontonians opinion matters. Furthermore, Toronto is the most multicultural city in the world so the task of doing marketing in Toronto is a complex one. Moreover, I think there is a big layer of Toronto population that would be completely averse to this campaign. That is why I think that marketing in Toronto by Israel should be approached very seriously.
One would think that metropolitan cities are the same, but I beg to differ. I moved to Toronto from Chicago and while cities are similar I think the character of marketing campaign needs to be very different in these cities. That is another reason why I don’t think that Israel “tests” Toronto – I think they are actually trying to market to Torontonians.
I hope the guys responsible for branding of Israel and as a matter of fact anyone who is involved in marketing in Toronto would hire at least one person who knows the slightest difference of Torontonians from the rest of North America.
Trust me those slight differences could make a big difference in the acceptance or rejection of the campaign.
Ok enough blogging and let me see if I can volunteer for one. Maybe I can just send them the link to my post? And use my blog as a resume?