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Long overdue part two of Toronto Marketing Agencies. Last time I identified that without referall or experience in the industry the only way to look for an agency is using Google. This time I want to look at what a prospect sees on the landing pages of the agency he or she is looking for. [...]

 Yesterday I went to a little seminar organized by Canada Israel Chamber of Commerce (CICC) called “The Power of Search Engine Markering.”  Couple of weeks ago I didn’t even know that CICC existed, by a fluke I saw the ad in Shalom Toronto. While I found a seminar to be a basic overview more targeted to people [...]

I don’t have a lot visitors over here - it is a new blog and I my writting is not for everyone. Still, I was analyzing my traffic with google analytics and figured that 45.45% of the traffic that came from Google’s organic search. Guess what was the keyword: “rogers wireless overcharging” and my post would should [...]

Over the long weekend I read Seth Godin’s post The Bad Table and thought about it a context of a marketing agency in Toronto (or anywhere else for that matter). I thought that marketing agencies concentrate 90% on current accounts. My hypothesis is that agencies rely on the referrals and direct sales to earn the [...]

The title of Toronto Star’s article is “Israel eyes Toronto for marketing test site.” Since, it is my blog I live in Toronto and am proudly Israeli here is my scoop:
It is about time: any successful business would not just hope that target audience will just get the message – they market to them. Country [...]