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Canadian cellular carrier’s profits are falling

Posted by Roman on Apr 14, 2009 in Consumer Alert, Reading

I read today an article by The Star: Shift to smartphones clips carriers’ margins . The gist of is that, because carriers like Rogers have to push smartphones and subsidize them their APRU is falling. They also mention that Telus’ profits went down by 5.6 per cent which is largely atributed to its Koodo brand [...]

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Extremely negative experience with Extreme Fitness in Toronto

Posted by Roman on Apr 13, 2009 in Consumer Alert

Like a lot of people in Toronto I get bobarded by flyers from Extreme Fitness that usually say: $8 per month, no contract, no execuses etc… I think I receive at least 2 flyers per month from them. My buddy and I decided to finally check it out, plus we heard they have an MMA program as well. The assumption was to check out the gym see the real costs and what kind of teachers they have for MMA. The conclusion was that it costs way more, they push the sale worse than a used car salesman and their MMA intstructors have more attitude than young Mike Tyson.

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New Koodo campaign succesfull or not?

Posted by Roman on Apr 10, 2009 in Marketing

Almost a year ago I published an infamous post Koodo Mobile in Toronto or why develop a fake brand? which generated a lot of controversy between and my readers (mostly just my friends). Back then I thought couple of things:
1) What is the point in creating of what I call a fake brand or sub-brand [...]

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My baby steps with Toronto social media scene

Posted by Roman on Feb 18, 2009 in Social Media

I will be upfront that I am not an expert or anywhere near in social media. I know how it works in theory, but implementation been lagging I just don’t seem to have enough patience or maybe my strategy is just wrong and I need to hire social media specialists. In my mind I compare [...]

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I love ruinedIphone.com website and one day Rogers days will be over

Posted by Roman on Jul 3, 2008 in Consumer Alert

My little brother is finally here, so between playing a parent and celebrating Canada Day (I celebrate anything that gives me a good reason to part) I’ve been a bit busy. I was very keen on writing a post yesterday, but guess what? My Rogers Wireless was down and they couldn’t even fix it, because [...]

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