New Koodo campaign succesfull or not?
Almost a year ago I published an infamous post Koodo Mobile in Toronto or why develop a fake brand? which generated a lot of controversy between and my readers (mostly just my friends). Back then I thought couple of things:
1) What is the point in creating of what I call a fake brand or sub-brand [...]
Tips advertising executive can’t live without 1-30
Alright “can’t live without” was just my sales attempt. Still these are no BS tips right from the front of the battlefields of advertising career in Toronto. This post is a work in progress my plan is to gather 100 tips. If you have a tip please leave in a comment.
Impression is the reality – is [...]
Advertising Agency behind Koodo Mobile
I like statistics. While analyzing google’s traffic sent to my site I found out that my Koodo Mobile or Why Develop a Fake Brand post is my best post ever. Apparently a lot of visitors want to know what is the marketing agency behind these annoying Koodo Mobile ads. I know in Toronto you can see these ads [...]
www.flyerland.ca – a comprehensive flyer search for Ontario
Since I work for one of the offices of the company (for another 1.5 weeks) that released a new resource www.flyerland.ca. I thought I will post about the site and give them some link juice. Why is www.flyerland.ca good?
Metroland Media Group is already largest distributor of flyers in Ontario, so the flyers on flyerland.ca [...]
Toronto Marketing Agency: Part 1 The Search and first impressions
Over the long weekend I read Seth Godin’s post The Bad Table and thought about it a context of a marketing agency in Toronto (or anywhere else for that matter). I thought that marketing agencies concentrate 90% on current accounts. My hypothesis is that agencies rely on the referrals and direct sales to earn the [...]