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Alright “can’t live without” was just my sales attempt. Still these are no BS tips right from the front of the battlefields of advertising career in Toronto. This post is a work in progress my plan is to gather 100 tips. If you have a tip please leave in a comment.

Impression is the reality - is [...]

I like statistics. While analyzing google’s traffic sent to my site I found out that my Koodo Mobile or Why Develop a Fake Brand post is my best post ever. Apparently a lot of visitors want to know what is the marketing agency behind these annoying Koodo Mobile ads.  I know in Toronto you can see these ads [...]

Since I work for one of the offices of the company (for another 1.5 weeks) that released a new resource www.flyerland.ca. I thought I will post about the site and give them some link juice. Why is www.flyerland.ca good?

Metroland Media Group is already largest distributor of flyers in Ontario, so the flyers on flyerland.ca [...]

Over the long weekend I read Seth Godin’s post The Bad Table and thought about it a context of a marketing agency in Toronto (or anywhere else for that matter). I thought that marketing agencies concentrate 90% on current accounts. My hypothesis is that agencies rely on the referrals and direct sales to earn the [...]

The title of Toronto Star’s article is “Israel eyes Toronto for marketing test site.” Since, it is my blog I live in Toronto and am proudly Israeli here is my scoop:
It is about time: any successful business would not just hope that target audience will just get the message – they market to them. Country [...]

I deal with people from Marketing agencies daily and sometimes even in my dreams I am negotiating something. The observation I have is that the old saying :” It is now what you know, but who you know” is very true to even such a field of marketing as media buying.
Really, media buyer is always [...]