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Long overdue part two of Toronto Marketing Agencies. Last time I identified that without referall or experience in the industry the only way to look for an agency is using Google. This time I want to look at what a prospect sees on the landing pages of the agency he or she is looking for. [...]

 Yesterday I went to a little seminar organized by Canada Israel Chamber of Commerce (CICC) called “The Power of Search Engine Markering.”  Couple of weeks ago I didn’t even know that CICC existed, by a fluke I saw the ad in Shalom Toronto. While I found a seminar to be a basic overview more targeted to people [...]

I don’t have a lot visitors over here - it is a new blog and I my writting is not for everyone. Still, I was analyzing my traffic with google analytics and figured that 45.45% of the traffic that came from Google’s organic search. Guess what was the keyword: “rogers wireless overcharging” and my post would should [...]

Over the long weekend I read Seth Godin’s post The Bad Table and thought about it a context of a marketing agency in Toronto (or anywhere else for that matter). I thought that marketing agencies concentrate 90% on current accounts. My hypothesis is that agencies rely on the referrals and direct sales to earn the [...]

The title of Toronto Star’s article is “Israel eyes Toronto for marketing test site.” Since, it is my blog I live in Toronto and am proudly Israeli here is my scoop:
It is about time: any successful business would not just hope that target audience will just get the message – they market to them. Country [...]

Seth posted a great idea about eliminating your resume.
 
However, if you see the trackbacks to the post – most of them have the same idea that resumes are a necessary evil, especially if you are recent graduate.
 
I decided to put my two cents in: I think people who think it is impossible to find the job [...]

So I read a guest post by Alda at TwentySet today in the morning about presentations. I felt compelled right away to write a comment, since presentation is what I do. Then I was thinking that I kind of do know about presentations way more than I knew when I was in school. Even though [...]

I deal with people from Marketing agencies daily and sometimes even in my dreams I am negotiating something. The observation I have is that the old saying :” It is now what you know, but who you know” is very true to even such a field of marketing as media buying.
Really, media buyer is always [...]

“Gotta find me a future move out of my way
I want it all, I want it all, I want it all, and I want it now
I want it all, I want it all, I want it all, and I want it now“
Queen “I want it all” 1989
I have been slowly getting back to the blogosphere [...]

My Friday started with a phone call to Rogers to figure out why did they overcharge my by $90. The phone call no less than 40 minutes. If any of the Rogers employees will ever read this post here is what I have to say:

Your automatic voice recognition system, that repeats everything I say and [...]