I promised that I will follow up my original post about business book junkies with books worth reading. I am reading Winning by Jack Welch right now and it is great. It feels like everybody read it, but me. I’ve been looking for a job, so I’ve started to read from the end of the [...]

I encourage you to read an article from Wired called “Tales From Packaging Hell.” The article describes packages for famous products that are hard to open and even cause injury. This is in line with my blog and it describes one of my numerous “burning questions”. Leaving aside questioning why the package is done that [...]

I subscribe to main business magazines such as Forbes, Business 2.0, and BusinessWeek. I like the content, but I have a couple of burning questions to the magazine publishers and advertisers that I have to express:Questions to the magazine:

Why would you put 5-6 “subscription cards” to every magazine I receive – when I am already [...]

I think the biggest buzz in blogosphere today is about Google coming up with video ads. I am yet have to wrap up my mind in regards to effectiveness of such advertising. There is some information missing to evaluate the offer:

What is a minimum bid price. I know that minimum bid prices for “price per [...]

This post is inspired by Chris Bogan, he was asking in his blog what are the tips to overcome “no.” Now I’ve wrote him what is my idea of a good sales person, he found it interesting even though for me it is like second nature. So I thought I’ll share my philosophy, even though [...]

I love Business 2.0 and their blog, but today’s post about Google by Erick Schonfeld is an example of questionable statistics. My first reaction when I saw the graph on a right is how it is possible that Google Map’s market share is 0.82% - numbers seemed pretty low. When you read the comments you [...]

On some spare time I’ve been giving guidance to my Mom who is a Realtor. Thus, I was hanging out at Real Estate Webmasters forum. Yesterday there was a thread about employees surfing net at work. One of their moderators told a story that he fired some woman for using IM. I felt compelled to [...]

Again the post is inspired by the question at MarketingProfs forum. How do you get the job with big company when you don’t have that brand name university in your resume? I was in the same boat with that guy and I came up with four ways of getting the job:

Luck - applicable to everything, [...]

One suggestion I have for brand managers that create new names is to think about how a person will find their website in Google or other search engine. Recently I had to search for two companies and both of their names are some acronyms from 3 letters. You can guess that I’ve found millions of [...]

I’ve been maintaining my blog just for a little bit, and I’ve re-learned an old lesson. Don’t try to guess what’s going to do best, just test it. I’ve posted my humble opinion about the comments, and voila I get a lot of traffic. At the same time, nobody is looking at my Russian Series [...]