I don’t have a lot visitors over here - it is a new blog and I my writting is not for everyone. Still, I was analyzing my traffic with google analytics and figured that 45.45% of the traffic that came from Google’s organic search. Guess what was the keyword: “rogers wireless overcharging” and my post would should [...]

Over the long weekend I read Seth Godin’s post The Bad Table and thought about it a context of a marketing agency in Toronto (or anywhere else for that matter). I thought that marketing agencies concentrate 90% on current accounts. My hypothesis is that agencies rely on the referrals and direct sales to earn the [...]

The title of Toronto Star’s article is “Israel eyes Toronto for marketing test site.” Since, it is my blog I live in Toronto and am proudly Israeli here is my scoop:
It is about time: any successful business would not just hope that target audience will just get the message – they market to them. Country [...]

So I read a guest post by Alda at TwentySet today in the morning about presentations. I felt compelled right away to write a comment, since presentation is what I do. Then I was thinking that I kind of do know about presentations way more than I knew when I was in school. Even though [...]

I deal with people from Marketing agencies daily and sometimes even in my dreams I am negotiating something. The observation I have is that the old saying :” It is now what you know, but who you know” is very true to even such a field of marketing as media buying.
Really, media buyer is always [...]

I’ve been catching up with my feeds lately and I came upon a post in Duct Tape Marketing Blog about advertising. I thought I’d add some to it.
When John is talking about experience I think what he means is that you got toknow who your typical client is and where he or she is coming [...]

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