Canadian cellular carrier’s profits are falling
I read today an article by The Star: . The gist of is that, because carriers like Rogers have to push smartphones and subsidize them their APRU is falling. They also mention that Telus’ profits went down by 5.6 per cent which is largely atributed to its Koodo brand – surprise, surprise!
What can I say to the carriers? boo hoo your APRU was so high historically that you have a lot of place on where to fall. I mean only in Canada we get charged: system access fee, we pay separately for voicemail, caller ID and received SMS messages from online. Even just writting about it makes me mad for the amount of money I pay to Rogers every month and how they still treat me like a second class citizen, because they couldn’t care less.
I guess the honemoon period is soon will be over: you can’t be ripping off Canadian customers forever!