Business Books
Jonathan Kranz at MarketingProfs has an excellent post about Business Books junkies – people who keep reading business books, visit seminars, and never implement anything they’ve learned.
To add a little bit to his post I would say that one of the problems is business books themselves. There are a lot of books that are just general blah blah, and author’s themselves don’t know how to implement their ideas. Therefore, before you choose that next bestseller I would suggest following:
- Author’s credentials - did he or she actually did what are they writhing about, or the author is just another homemaker trying to make money on marketing?
- Check the table of contents – see if chapters sound too general, or they go in depth
- Read a couple of pages – again see if the text is clear, and the author doesn’t repeat the same thought over and over again
- Check the ratings – I personally read reviews on the book before I even decide to buy one. One good place is BusinessWeek top business books rating.
This is it, remember that even the best strategy without the implementation is worthless.
I am going to follow up this post with books I found to be worth while to read.