toronto marketing blog

Aikido Sales


On a little free time I have I study Aikido it is a martial art, sort of peaceful jujutsu. The main idea is to use the power of your opponent. The motto is relax, get out of the way and blend with the power of your opponent. I actually try to transform this into my sales style. When you make a pitch don’t make one, let your prospect come to you and then blend with it. Ask a lot of questions, let the client tell you what they need and then satisfy those needs. Sounds easy, but it is amazing how many people forget about it. Remember nobody likes to be sold, but everybody likes to buy – let them buy from you, don’t sell. Relax (no sales pressure), get of the way( don’t hit the objections head to head) and blend (identify, confirm and satisfy their needs).

Leave a Reply

Currently you have JavaScript disabled. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.

You can use these XHTML tags: <a href="" title=""> <abbr title=""> <acronym title=""> <blockquote cite=""> <code> <em> <strong>