You are browsing the archives of 2006 May.

It seems like the world slowed down. If you live in Toronto you know what I mean: traffic strike, heat and moisture in the air. I didn’t read anything new in blogosphere neither so I’ve decided to address a topic I always get asked about. Does advertising in newspaper work?Being a marketer I can’t say [...]

There been an update on Adsense blog in regards to video ads. I wonder why Google doesn’t update both AdWords and Adsense blog simultaneously. In any case I’ve got some answers to my questions:

The bidding will be the same as for graphic ads
Maximum time of ad is 2 minutes
Advertiser will be charged only if customer [...]

I’ve been slow on my posting, the reason for that is that I was busy working. Oh yes I forgot to mention I did found a job and now I am official marketing consultant. A couple of people asked me why it took me so long to land one (apparently they think highly of me). [...]

It seems like today is the day of alliance announcements. Its been a month since the first message about Ebay looking for a partnership with Microsoft or Yahoo. Today Ebay announced its joint venture with Yahoo, you can read more details in a BusinessWeek Basically Yahoo will be image provider for Ebay and will promote [...]

I promised that I will follow up my original post about business book junkies with books worth reading. I am reading Winning by Jack Welch right now and it is great. It feels like everybody read it, but me. I’ve been looking for a job, so I’ve started to read from the end of the [...]

I encourage you to read an article from Wired called “Tales From Packaging Hell.” The article describes packages for famous products that are hard to open and even cause injury. This is in line with my blog and it describes one of my numerous “burning questions”. Leaving aside questioning why the package is done that [...]

I subscribe to main business magazines such as Forbes, Business 2.0, and BusinessWeek. I like the content, but I have a couple of burning questions to the magazine publishers and advertisers that I have to express:Questions to the magazine:

Why would you put 5-6 “subscription cards” to every magazine I receive – when I am already [...]

I think the biggest buzz in blogosphere today is about Google coming up with video ads. I am yet have to wrap up my mind in regards to effectiveness of such advertising. There is some information missing to evaluate the offer:

What is a minimum bid price. I know that minimum bid prices for “price per [...]

This post is inspired by Chris Bogan, he was asking in his blog what are the tips to overcome “no.” Now I’ve wrote him what is my idea of a good sales person, he found it interesting even though for me it is like second nature. So I thought I’ll share my philosophy, even though [...]

I love Business 2.0 and their blog, but today’s post about Google by Erick Schonfeld is an example of questionable statistics. My first reaction when I saw the graph on a right is how it is possible that Google Map’s market share is 0.82% - numbers seemed pretty low. When you read the comments you [...]