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Please vote on my company’s home page design

Posted by Roman on Feb 16, 2010 in Uncategorized

If you have a min I would really appreciate if you voted on which design conept for our Home Page you like the most http://bit.ly/dwEhdK there are only 5 concepts. Thank your beforehand

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I am scared of Internet

Posted by Roman on Feb 10, 2010 in Consumer Alert, Personal

Scared of InternetI watched Google’s presentation live today about Buzz. I think it is amazing product especially the mobile components and ability to integrate with other tools. Yet it inspired this post about me being scared of Internet. I should be grateful for internet not only it makes my life interesting, but it allows me to make a living without having to wear a suit everyday and while doing what I love. At the same time sometimes internet pisses me off and even scares me sometimes.

So why do I get frustrated and scared sometimes?

No matter where you are geographically it is hard to disappear

Sometimes I need time for myself and change of scenery. Back in a day a person could go to another province and start a new life. However, these days, with tools like Skype, SMS, Facebook, Email – I feel like I never left. Which means even if I am located overseas I still get to see for example pictures of my ex with some guy. Long lost relatives that I don’t want to talk can call me on Skype whenever they want, unless I block them. Old classmates can write and ask some money to borrow.

Everything you do online is recorded, so you are accountable

Anything you do online is recorded somewhere and you have to keep thinking what if? What if my ISP gets hacked and all my visited pages become public? What if I drink too much beer and post something bad on Twitter (my Mom follows me). When digital face recognition becomes a norm it will be easy to recognize me, as I tagged more than 300 photos of me on Facebook. What if all student party pictures get posted online and anyone who Google’s my name will be able to see them?

Stalker’s Paradise

I like playing FourSquare and use other applications that need my GPS location. I have a feeling that Google Buzz mobile will be more popular than anything else before. I am always pretty careful in terms of where I check–in and try not to reveal too much information.  I try not only not to reveal where I am all the times, but also not to reveal the patterns. However, a lot of people don’t think about it. I mean I have couple of people as my FourSquare friends that I never saw in my life.

If someone will add my blog, somehow will slip into my Facebook account and follows me on Twitter they will know a hell a lot about my life. Something like that back in a day could have never been possible. The only thing here that adds me some confidence are my aikido and muya thai classes.

Addiction/Dependence

I consider internet to be an addiction, when it is gone I am going crazy and have withdrawal symptoms. However, after couple of days I sober up and understand that the life without online exists. I am also so dependent on internet and its tools. I honestly don’t know how I would manage a team without basecamp or other project management system.  I can’t live without calendar sync with my Iphone and my tricked out GMail. I am so dependent on these tools that if I had to give them up, I think I would go out of business.

Said all of that I totally understand that I shouldn’t blame or be scared of Internet. At the end of the day everything is my own choice. I choose what to do online, how to conduct myself and what to share. It is up to me to use a different phone or leave one at home when I go out drinking. I can delete my Facebook profile if I wanted, maybe should just do it – oh well, no I can’t just not right now :)

So here are my thoughts. I think the most valuable part of this post is that we make the choice, so we need to be responsible.

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Wind of Change

Posted by Roman on Feb 2, 2010 in Personal

It is time for a change, time for another level of the game. During past two years I’ve been working on T4C Project (Toronto4couples) and on a side managing digital marketing business in Israel and Russia. The reality is that with the time more and more focus shifted to our marketing clients, since that is where the revenues were coming from. That is why I made a decision to put T4C project on standby and dedicate my time to open our digital marketing agency division in Toronto. Despite a tough competition on the market in North America in this field I believe that my team and I will be able to transfer the success we had overseas into the place where I live most of the time.

The key factor that contributed to our success was a personal approach to our clients with vested interest in their success. We also built strategies based on classical business and marketing strategy. We believe that technology is just a tool and human nature stays the same. I believe that adherence to this philosophy in North American market will help us to build the agency and create a market share for us. In addition we managed to develop strong relationship with some of the best designers, programmers and marketers in the world.

That is why effective today this will be my personal blog and romanz.ca will become our company’s corporate website where all the employees will contribute to the blog. We are crowdsourcing the design of it and already performed multiple usability studies, now it is all about the user experience design and creating a design that will represent us. The tentative deadline for launching a full functional website is March 1st. However, the marketing work already started and we already have a couple of Canadian clients.

I am so exited for the future!

P.S. You can continue following me on Twitter @romanZ and once we get the editorial staff set-up there will be a new company Twitter channel as well.

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10 Easy Ways to Turn Off Your Job

Posted by Roman on Aug 25, 2009 in Motivation

StressI found this post in my drafts more than a year ago when I lived the corporate life and decided to post it. Life was very different back then:

Back then

Dress: suit and tie everyday

Waking up: 6:30am

Conversations: bitching about the job, sales budgets, production errors and nasty clients

Now

Dress: sneakers all the time

Waking up: 8:30am-10:00am depending on how later I working the night before

Conversations: strategy, motivating people, mountain biking,arts

Anyway these are my top 10 ways on how to unplug from corporate grinding machine.

It’s Monday and you are already tired. The weekend felt like it was just a time to catch up on your projects. You’ve started to get really close to your co-workers; I mean you  know their entire wardrobe and what coffee they drink.   Newsflash: You work too much and you are stressed!  Now you have heard it all and tried to combat it: exercising, having a hobby, or even volunteering. Too hard, right?

Here are the 10 things that I use to shut down the corporate grinder, just because they are easy for me:

Buy a pair of Converse: If your job is anything like mine that means you spend too much time making sure you have an ironed shirt, fresh tie and clean pair of elegant shoes for tomorrow. You spend most of your life in these “professional clothes” and even have a change in your car for corporate events in the evening. Wearing rock star sneakers is just so anti-corporate that no matter what, wearing them will put smile on your face. Every time I wear mine I get more compliments than the number of compliments I get for my most expensive and stylish work shoes.

Buy a video console: Don’t have time to play games? Trust me, if you take just 30 minutes to completely waste on beating that next level — you will totally shut off the voices in your head. I mean the voices about sales deadlines. Treat it as a therapeutic and needed chore! Bonus: Play Guitar Hero or Rock Band while wearing the Converse you just bought. I like to play “School’s Out for Summer” and have a total rock star experience.

Visit Wonderland, Six Flags, Wisconsin Dells ,etc.: Is the inability to read your Blackberry while on the rides preventing you from visiting an amusement park? Choose one Sunday and take it actually OFF by going to the amusement park. Trust me there is nothing better than a really scary ride to make you feel like a hero and fill your body with endorphins. Last summer I tried “A Point of No Return” ride on Noah’s Arc at Wisconsin Dells — it was so scary that when I came back to work on Monday not only could I handle all the craziness of a marketing business with a smile, but I was also completely fearless (for a couple of days).

Read Fiction: I, and  most of my friends, don’t read anything if the text is not displayed on iPhones or Blackberries. When it comes to reading something on real paper it is usually the most boring case study, statistics or information for the next course. I know that time is limited and the last thing you want to do at the end of the day is read something. However, try this: allocate 30 minutes, create a really cool environment to read (backyard, cozy blanket, and fresh brewed tea – something along these lines) and choose a very interesting fiction book. The change of atmosphere will help you tune out any thoughts about how hard tomorrow will be.

Watch live stand-up comedy: I always wondered why would people pay and go for the live stand-up comedy. It’s not like you going to get a better quality sound or a better view of the comedian’s face when you sit in the audience. However, I have figured out what changes is the atmosphere and the energy. You put yourself in a great mood when you watch a live comedy. Also, if the comedian is any good, you will feel the physical vibe while you are in the audience. Needless to say being in a great mood and laughing is the best treatment for your sanity at work.

Prank someone: Have a good friend? Prank him or her. Be creative and clever though. There is nothing better in this world than the misery of your closest friend. The experience will allow you to get in touch with your creative side, try yourself as an actor and you WILL laugh really hard.

Have lunch at a nearby College or University – I don’t mean it in a freaky way, but going to college will remind you about how you were a couple (or many) years ago when the reality of the corporate job hadn’t hit you. When you are surrounded by bunch of young people with bright ideas and a positive outlook on life it empowers you and it’s a nice change from being surrounded by closed minded “professionals” who “know the real life.” I actually went with my friend, who is still a student, for lunch this week and everyone thought I was a new professor. Bonus: Prank someone in college by pretending to be a professor.

Have a party at your place: Hopefully, if you work for ridiculously long hours, are appreciated by your clients more than your boss, and wake up in the middle of the night thinking about how you are going to meet the deliverables, you are at least earning enough money to get yourself a decent place. When was the last time you had party at your place? I found out that with time, crazy parties (because they are too much work afterward) become going out for dinner at a nice restaurant or going for the grand opening of a trendy, new club. Instead try having a party at your place and invite friends from back in college and high school. Don’t invite people from work – c’mon you already spend TOO much time with those guys.

Listen to the music: We usually listen to music while multi-tasking (going to the gym or driving). Did you ever try to just listen to the music? Try downloading classic music or maybe Enigma or Secret Garden or whatever fits your taste, find yourself a comfortable spot (cozy blanket, comfortable love-seat, yoga mat, etc.) and for 30 minutes just listen to the music. Free your mind, don’t think about anything, put your brain to sleep and arouse your inner senses. Bonus: Soak in a warm bathtub while listening to the music for 30 minutes before going to bed.

Organize Photos: And I don’t mean put them on a Facebook. Look through your old photos, organize them, and actually print the good ones. If you are adventurous enough try making a custom frame and put them on the wall. Diving back into the memories will totally turn your attention to your inner self and making a frame will give you a sense of ownership and pride from decorating your own place.

The bottom line is remind yourself how to have fun and let loose.

 
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Venture Capital: Pros, Cons, Alternatives

Posted by Roman on Aug 21, 2009 in Finance, Government Aid, VC
Venture CapitalThis post is inspired by different conversations I have had over the past couple of weeks; I wanted to discuss my personal opinion on getting Venture Capital (VC). In short I think getting a VC, at least in the initial stage of the business is, not only unnecessary but can even be counterproductive due to the loss of focus on developing the idea and overspending. My suggestion is to spend the first 6-12 months on generating even a small revenue and proving that your idea is viable. Learn how things work, what money is spent on, and what is needed to take your love creation to the next level.  It will be easier to receive VC after this period and you will actually know where the money will go.

Pros:

Cashflow: It is the bloodline of a start-up. Often having enough of it determines the business’s success. The appropriate amount of venture capital allows an entrepreneur to concentrate on the development of the idea and not worry about cashflow for a bit. It also allows a business to take bigger steps and develop product before they get copied by competitors with more funds.
Mentorship: Is another major benefit, VC’s have a vested interest in your business succeding, that is why you are often able to tap into their experience, brain, and frequently their rolodex.

Cons:


Loss of Control: I got into my own business, because I wanted the freedom of not reporting to anyone but myself. I dress, go to bed, wake up and take vacations when I want. I am able to do all of that because I don’t report to anyone. When you receive VC you automatically start reporting to your investors. Furthermore, you exchange part of your company for the investment which means that a VC can potentially sell this part to somebody else. Moreover, many times VCs see a return on their investment when company goes public. The danger here is that VC will push for IPO, before the company is ready and the company will receive a low valuation. VC will still get their return, but you won’t.

Loss of Focus: Getting VC is never an easy task and it is even harder these days due to the recession economy. Getting a VC is a time consuming process and the danger is that an entrepreneur will lose the focus from developing the idea to running around from one fund to another, or from one Angel investor to another. Some start-ups don’t even know yet what they need the money for and are already looking for some. This is especially true for someone on their first start-up and for those who lack formal experience. The first six months of a start-up is when the idea is still new and the entrepreneur has a lot of energy and motivation. If you can, spend this energy on getting your business off the ground and prove that your idea is viable. If you would like to get a VC after it will be much easier.

Overspending: When a business is bootstrapped the entrepreneur usually counts every penny, they get what they can for free, pay only for necessities and concentrate on cashflow. Sometimes when the entrepreneur receives investment – they relax.They start flying to every kind of event out there and spend more time talking about their business than actually working on it. The inevitable result is that once the company runs out of VC it is done. One of the signs of this is when the founding CEO jumps the ship.

High Cost in the Long Run: If your company does become successful and receives high valuation you might end up giving back to your VC 1000% of what they invested. If you are positive that your new start-up will succeed try getting a loan–the APR is better.

Alternatives

Savings: For G-ds sake dont quit your day job without savings for at least 3-6 months, plus enough for some initial business investment. Some people hope they are going to find  VC fast or get some sort of loan. This rarely happens fast, so better plan your exit from a regular job and save appropriately.

Government programs: I am only familiar with Canadian and Israeli programs, but I would assume that any developed country would have similar programs in place. Some of these programs are easy enough to be apply to yourself; with other programs, that are more complicated, you are better off using a third party company that works on contingency basis. This is a list of the most famous programs, there probably more programs that are specific to the industry. You must keep an eye on all the announcements from the government as they change programs and budgets often.
  • SR&ED credit: Research credit that is applicable to most of the tech startups. A corporation can receive up to 35% of first $2 million expenditures in Canada
  • OIDMTC: Ontario Interactive Digital Media Tax Credit up to 40% of eligible Ontario labour expenditures and eligible marketing and distribution expenses.
  • SBIP: Small Business Internship Program. Government of Canada reimburses 75 percent of intern salary up to a total of $10,000 per intern.
  • NRC-IRAP: Provides non-repayable contributions to Canadian SMEs interested in growing by using technology to commercialize services, products and processes in Canadian and international markets.
  • NRC-YES: Youth Employment Strategy. Internship Program with Innovative Small and Medium-sized Enterprises and Collaborative Research Internships Program provide firms with support to hire post-secondary graduates.  Up to $15,000 from 6-12 months.
Loans: There are some loans that are specifically targeted to new businesses. A word of caution: don’t borrow money unless you absolutely have to and NEVER and I mean NEVER use credit cards as the source of your finances.
  • CYBF: Loan up to $15,000 for two to four years with CIBC prime rate plus 2% in the first year and only CIBC prime rate plus 1% in consecutive years. Plus you receive a free mentor for 2 years.
  • BDC: In case you got approved for CYBF loan BDC can match it for up to another $15,000 amortised over 3 to 5 years matching the CYBF amortization period

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